West London Presence at MIPIM – March 16 – 19, 2010
Lookwest are once again acting as facilitators and managers of the West London presence at MIPIM.
The Public Sector will be represented by the London Boroughs as in previous years. West London Business and Park Royal Partnership have also confirmed participation.
We intend to repeat the successful formula of last year, focussing on delivering relationships between Boroughs, Developers, Investors and Consultants. The programme will include:
- an independent review publication focussing on the development opportunities in the participating boroughs
- a reception
- a display stand on the London Stand
- and much more
The 2010 display will be in a much better position than that in 2009. The whole London Stand is moving to a new spot, at ground level, in a temporary structure directly on the sea front. West London has secured a spot next to the main stage, and facing the City of London model – at the heart of the London Stand, and in the best place for visual impact and footfall.
The Magazine
We produce an independent magazine, specifically for distribution at MIPIM. Each participating Borough is covered in an article detailing a few of the interesting development opportunities that they are seeking to promote, and any relevant developments from Private Sector participants.
It will be a substantial and high quality review, authored by Chart Lane, based on interviews with senior personnel in the Boroughs. Private Sector participants will also be interviewed, and their comments used to provide depth and balance. Only those participating in the West London Presence will be featured in the reviews.
Events
There will be two key events. The first is a private reception, to which all participants, and their colleagues, will be invited, and to which participants can invite guests.
We will also mount a West London Main Stage session on the London Stand, as we did in 2009, which will wave the flag for West London.
As in 2009, we will endeavour to get participants speaking opportunities on the London Stand programme, and in other events. We were quite successful in 2009, with three of the party speaking at official events.
Stand
We will mount a display on the London Stand, with more impact than 2009 owing to a much better location. As last year this will be hosted, so while participants are free to be present at the display, or us it as a meeting point, there is no necessity for them to do so. All participants’ logos will be featured on the stand, which is on the London Stand, next to the main stage and City of London model. THis is one of the highest profile spots in the whole of MIPIM.
Virtual Map
The stand will feature an interactive map display (see here for the present version) which will feature projects and locations selected by the Boroughs, and by Lookwest. Participants can put forward their own projects for inclusion. The map will be displayed on a large screen, which is a useful and interactive way to display your work.
The map will be maintained all year round, and is linked to from Place West London, the well-visited regeneration community website for West London.
Pre-MIPIM
As in previous years we will organise two pre-MIPIM events – a practical briefing and a ‘meet-the-West-London-team’ social event. These are increasingly popular, and help to foster the feeling of a sub-regional team, which in 2009 was the strongest yet.
There are three levels of participation for the private sector.
Full participant - best suited for companies who wish to play a leading role in the presence
Associate - best suited for companies wishing to join the presence in a highly cost-effective way
Supporter - best suited for those who already have a Stand at MIPIM 2010, but who want to be seen to support the Public Sector in their attendance.
About MIPIM
MIPIM (Marche International Des Professionelles dans Imeubles - www.mipim.com) is a trade show in Cannes, France. It is the world’s largest gathering of property developers and agents, drawing nearly 20,000 of them to 2009 event. It has become a place where cities, regions and sub-regions present themselves to that community as good investment destinations. London has had a significant presence for over a decade, as has Paris. Other cities, regions and countries present last year include Birmingham, Manchester, Leeds, Lyon, Frankfurt, Portugal, and many, many others.
Many city mayors choose to attend – The Mayor of London has been a regular attendee. The LDA are the key partner behind London’s presence. Other London/South East public bodies with representation are SEEDA, the Thames Gateway and the City of London Corporation.
As well as developers and their agents, and the public sector, attendees are also drawn from built environment consultants such as architects, and property directors from international occupiers such as Glaxo, Barclays and BT who are seeking to find new and alternative locations for their business units.
